Akbank | The Legendary Journey

Akbank | The Legendary Journey Campaign Turkish people are renowned for their passion for football, and the World Cup carries profound emotional weight for the nation. In 1950, Turkey qualified for the Brazil World Cup but couldn't attend because the country faced financial constraints.

In 2014, Akbank launched "The Legendary Journey" to fulfill a 64-year-old dream. We reached out to the last two surviving members of the 1950 team, Bülent Eken and Erol Keskin, to finally take them to Brazil.

I was responsible for the social media management of this project. The campaign film was watched over 6 million times, the website reached 273.000 people, and we became a worldwide trending topic. Beyond the emotional impact, the project delivered tangible business results, driving an 18% increase in card applications.