NESCAFÉ | Redvolution (#KahveniAlGel) Sr. Digital

NESCAFÉ | Redvolution (#KahveniAlGel) Sr. Digital Communications Manager @4129Grey Grand Prix – Facebook Creative Awards (Cannes 2015)

I served as the Sr. Digital Communications Manager for Nescafé’s "Redvolution" campaign, which successfully bridged the gap between digital social circles and real-life connections. The heart of the campaign, #KahveniAlGel, featured 33 documentary-style videos following "local hero" Erdem as he surprised long-lost Facebook friends with two cups of Nescafé and a GoPro.

My role involved overseeing the social media management for Nescafé throughout the entire campaign, ensuring the narrative of genuine connection resonated across all platforms. The project’s innovative use of the Facebook platform to drive real-world action earned us the prestigious Grand Prix at the 2015 Facebook Creative Awards.