NESCAFÉ | World Hugging Day

NESCAFÉ | World Hugging Day Campaign

During my tenure as Social Media Head, I led the digital strategy for our client, NESCAFÉ. To celebrate World Hugging Day and drive engagement for the brand's new digital assets, we developed a charming illustration-based video campaign titled #BiNESCAFEileKutla (Celebrate with a NESCAFÉ).

The video showcases "a day in the life" of NESCAFÉ Emojis, personifying the brand’s warm and social identity. By integrating the launch of the "NESCAFÉ Emoticons" app with a globally recognized awareness day, we created a seamless narrative that encouraged users to share the love digitally.