Epic Games | Fortnite: "Shadow

Epic Games | Fortnite: "Shadow Play with Streamers"

For the launch of the Hacivat outfit in Fortnite, we brought the centuries-old Turkish shadow play tradition, Karagöz & Hacivat, to a modern digital platform for the first time. As the Business Development & Influencer Marketing Manager at Multiplayer, I orchestrated the collaboration between Epic Games and four of Turkey’s top gaming influencers: Pintipanda, Wtcn, Videooyun, and Enis Kirazoğlu.

The campaign featured a live Twitch broadcast where traditional puppets were custom-designed to resemble the influencers, blending cultural heritage with gaming culture. The project achieved a significant milestone with 57,000+ peak concurrent views and 35,000+ unique viewers, successfully bridging the gap between tradition and the new generation of gamers.