Visual Identity for Harvest Grove Market

Overview: Harvest Grove Market is a seasonal organic food market held every Saturday in a UK town. It brings together local farmers and backyard growers offering produce free from pesticides or chemicals. The market needed a visual identity that clearly communicated trust, freshness, and community while maintaining a playful, welcoming tone. The Challenge How do you build trust in a saturated market of “organic” claims? The goal was to design a brand identity that not only stood out but reassured visitors that what they were buying was genuinely local, pesticide-free, and produced with care. The challenge was to create something fresh and engaging without losing the values of transparency, simplicity, and sustainability. The Solution I developed a full visual system that emphasized nature, local sourcing, and a vibrant, healthy lifestyle. Here’s how: My Role: Logo Design Billboards (2 designs) Instagram Ads Branded Stickers Tote Bag Design Color Palette: #253D19 – Olive Root: Rich, earthy green symbolizing fertile soil and natural growth #FBC040 – Golden Pepper: A warm, ripe hue reflecting fruit and abundance #DFF0A0 – Avocado Dew: Fresh, herbaceous tone to evoke early mornings and organic freshness Design Process: Discovery: I studied UK-based farmers’ markets and conducted research on audience trust in organic labels. Concept Sketching: Explored fun, earthy logos that balanced professionalism with a handmade touch. Visual Storytelling: The billboards show where the food comes from—farms, gardens, and real people. Brand Cohesion: Every piece (tote bags, Instagram ads, stickers) supports the narrative of transparency and locality. The Impact The branding established a unified, trustworthy image for Harvest Grove Market that: Educates shoppers on where their food comes from Reinforces the organic promise with approachable yet honest visuals Attracts eco-conscious consumers and builds a loyal community The market reported strong engagement on social media and a noticeable increase in visitors during launch weekends. Key Takeaway Great branding doesn’t just look good—it tells the truth. Through this project, I helped the market visually communicate their biggest strength: real food from real people.