Social Media Campaign (Instagram)

Project Overview Vérité Paris, a sustainable luxury fashion brand, approached me to create a visually cohesive Instagram campaign to promote their Spring Collection Sale – “Up to 50% Off”. The objective was to raise awareness of the seasonal discount, drive traffic to the website, and reinforce their brand identity on social media. With an emphasis on pastel tones, Parisian elegance, and spring freshness, the campaign needed to reflect both the essence of the new collection and the brand’s values of sophistication, minimalism, and eco-consciousness. The Challenge Vérité Paris had an established brand identity but needed help translating it into engaging social media content that would: Promote their seasonal offer without looking overly commercial Stay aligned with the tone and aesthetic of the brand Appeal to their target audience of style-conscious, eco-aware consumers In today’s digital landscape, a strong Instagram presence is essential — not just to sell, but to connect. Fashion brands need more than just pretty photos — they need storytelling and consistency to remain relevant and trusted. My Role & Creative Process As the lead designer, I was responsible for the concept, design, and rollout of the 12-post Instagram campaign. 1. Moodboard & Concept Development I began by researching spring fashion trends, sustainable luxury campaigns, and Parisian lifestyle imagery. This helped shape the aesthetic direction: soft, inviting, fresh, yet refined. 2. Visual Storytelling through Design I curated imagery of Vérité’s pastel-toned garments, combined with iconic spring visuals of Paris (e.g. cherry blossoms, sunlit streets) to create a dreamy, romantic atmosphere. The messaging was subtle but clear — highlighting the “Up to 50% Off” in a way that felt high-end and on-brand. 3. Typography & Brand Consistency I applied the brand’s typefaces — Amandine Light and Ofelia Display Regular — to retain visual coherence. Every post respected the established color palette, using warm beiges, soft greens, and muted taupes to maintain a premium, editorial feel. 4. Layout Variations To keep the feed dynamic, I alternated between product highlights, lifestyle shots, and quote-based graphics. Each layout was crafted to engage the audience while guiding them toward the offer. Results & Value Delivered Delivered a 12-post Instagram campaign that seamlessly reflected the Vérité Paris brand Created visuals that felt aspirational but approachable, inviting users to explore the collection Maintained strong brand consistency across all posts to reinforce visual identity Provided editable templates for future use, allowing the brand to remain consistent in upcoming campaigns Why This Matters Today, Instagram is not just a social media platform — it’s a digital storefront. For fashion brands, it’s where first impressions happen. A well-designed feed helps: Build brand trust Drive traffic and conversions Visually communicate values and quality This project showed how a thoughtful, design-led approach to social media can translate brand identity into real, scroll-stopping engagement. Let’s make your brand shine online. Whether it’s your next collection launch or a seasonal campaign, I can help you create design assets that are not only beautiful — but strategic. Get in touch and let’s build your next story.