Pawfect Pets – Branding & Packaging Design

Project Overview Pawfect Pets is a playful and vibrant pet food brand focused on delivering high-quality, wholesome treats for dogs. The challenge was to create a bold and approachable visual identity that would resonate with both pet owners and retail buyers in a crowded, competitive market. The brand needed to feel trustworthy, energetic, and full of personality—just like our furry friends. My Role I led the creative direction and design execution of the brand, which included: Logo development Brand colour palette and typography Design of three treat packages for distinct dog treat flavors Visual storytelling across the brand touchpoints The Problem Pet food aisles are saturated with packaging that either leans too clinical or overly childish. The goal with Pawfect Pets was to strike the perfect balance, creating a brand that feels premium but accessible, fun but credible. The client needed a visual identity that could stand out on the shelf while communicating product quality, pet happiness, and brand trust. My Approach To bring this brand to life, I focused on developing a cheerful and cohesive identity that would appeal to dog lovers of all kinds. Logo & Colors I created a playful and expressive logo that evokes friendliness and warmth, using a color palette designed to feel fresh and energetic: Teal #0f5754 for reliability and calm Mint #c5d7bd for a soft, friendly tone Tangerine #ea591a to bring boldness and appetite appeal Lemon Yellow #f0eb59 for energy and optimism Packaging Design I designed three treat packages under the “Chunky Chompers” line, each with a unique flavour and visual theme: Peanut Paw Cookie Beefy Berry Crunch Chicken Cloud Bites Each package features bold illustrations, playful typography, and consistent brand elements to make the line feel unified but still distinctive. I paid close attention to layout, hierarchy, and visual balance to ensure that key product information is easy to read while still keeping the design fun and eye-catching. The Solution Through a well-researched and intentional design process, I developed a cohesive branding system that helps Pawfect Pets stand out on shelves and connect emotionally with pet parents. The final result is a brand that feels bold, caring, and memorable—setting the foundation for strong customer recognition and future product expansion.