Demand Forecasting

Kritika Jalan

Business Strategist
Data Analyst
Data Visualizer
Google Analytics
Google Sheets
Microsoft Excel
RStudio
Client: A web-based company that sells designer brands at discount prices by hosting flash events. It has grown to be South Africa's largest members-only private online shopping club.
Purpose of the project: Estimate demand for various products at different prices/discounts to understand how much stock to order and what price to negotiate for with the supplier.
Work: Created a solution that estimates the product demand based on past sales events and also suggests an optimum price to run the event for the best possible sales.
Impact: Instead of purely using their intuition, the client now has a well-defined approach to deciding the discounts during events and negotiating the cost prices with suppliers. They can also visually see the impact of using my solution as opposed to the prior methods of running their business.
Tech Stack: R (Modeling and Business Understanding) Google Data Studio (Dashboard for Solution Impact Analysis)

2018

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