Performance marketing project for a handmade pet products eCommerce brand focused on scaling profitable online sales through Meta Ads. I built the strategy around prospecting, retargeting, product-focused creatives, lifestyle content, gift-oriented angles and continuous offer testing. Campaigns were optimized by CPA, purchase volume and ROAS, with budgets shifted toward the strongest products, audiences and creatives. Result: $18,500 ad spend, ~685 purchases, $27 CPA and ~$64,750 attributed revenue.
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Performance marketing project for a handmade pet products eCommerce brand focused on scaling profitable online sales through Meta Ads. I built the strategy a...
