Performance marketing project for a

Performance marketing project for a supplements eCommerce brand focused on profitable customer acquisition and sales scaling through Meta Ads. I built the strategy around broad prospecting, retargeting, offer testing, product-focused creatives and continuous audience testing. Campaigns were optimized by CPA, purchase volume and ROAS, with budgets shifted toward winning products, creatives and audiences. Result: $27,433 ad spend, ~1,715 purchases, $16 CPA and ~$101,502 attributed revenue.