Performance marketing project for a

Performance marketing project for a men’s fashion eCommerce brand focused on scaling online sales through Meta Ads. I built the strategy around prospecting and retargeting campaigns, continuous creative testing, product-focused angles and audience segmentation. Budgets were reallocated toward high-performing products and creatives based on CPA, purchase volume and ROAS. Result: $23,188 ad spend, ~2,899 purchases, $8 CPA and ~$78,839 attributed revenue.