Pavlo Bondar
Meta Ads Expert | Facebook & Instagram Ads | eCommerce & Lea
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This project focused on generating leads and sales for an online kids’ toy store through Meta Ads. I built and managed the campaigns, tested multiple audience segments, creative formats and communication angles, and continuously optimized performance based on lead quality and cost efficiency. Budget was shifted toward the strongest ad sets while weaker combinations were replaced with new tests. The campaigns generated 445 leads at an average CPL of $2.50, with $1,111.78 in total ad spend, creating a stable and scalable acquisition channel for the store.
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This project involved launching and scaling Meta Ads for an auto service and technical maintenance station. I built the campaign structure, tested multiple audience segments, creatives and lead-generation angles, and continuously optimized performance based on lead quality and cost efficiency. As the campaigns matured, I shifted budget toward the strongest ad sets and scaled them gradually. The strategy focused on generating consistent, qualified inquiries for the service team. The result was 1,102 leads at an average CPL of $2.81, with $3,093.17 in total ad spend.
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This project focused on selling a mini-course through a structured Meta Ads funnel. I launched and managed the campaigns from scratch, built the account structure, tested multiple audience segments, creatives and communication angles, and optimized for lead quality rather than volume alone. As data accumulated, I refined targeting, improved cost efficiency and scaled the strongest ad sets. The campaign generated 102 qualified leads at an average CPL of $5.28 with $538.89 in total ad spend, creating a stable flow of new inquiries for further sales.
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This project started from scratch, with no established advertising system or proven campaigns. I built and managed the entire Meta Ads strategy from the ground up: market and audience research, campaign structure, creative testing, optimization and scaling. We tested 5+ communication angles and dozens of video and static creatives, introduced MOF audiences and retargeting, and continuously optimized performance. The result was 357 purchases at an average CPA of $7.06 from $2,205.45 in ad spend.
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