Performance marketing project for a

Performance marketing project for a European eCommerce perfume brand focused on profitable sales growth through Meta Ads. I developed the full campaign strategy, including audience research, prospecting, retargeting, creative testing, offer positioning and conversion tracking. Campaigns were continuously optimized based on CPA and ROAS, with budgets shifted toward the best-performing audiences and creatives. Result: $5,672 ad spend, $68,063 revenue and 12.0x ROAS.