Performance marketing project for a

Performance marketing project for a women’s fashion eCommerce brand focused on scaling profitable online sales through Meta Ads. I built the strategy around broad prospecting, retargeting, seasonal offers, collection launches and continuous creative testing. Campaigns were optimized by CPA, purchase volume and ROAS, with budgets shifted toward winning products, audiences and creatives. Result: $11,500 ad spend, ~1,045 purchases, $11 CPA and ~$55,200 attributed revenue.