Bringing the ✨ English High tea ✨ culture to India 🇮🇳
The founders of Delistic had one mission – to make truly gourmet chocolate and pastry more easily available in India. Their head pastry chef and co-founder Vandana Konidala has collected multiple accolades nationally and internationally for her winning recipes in gourmet chocolates and pastries!
I was hired to improve their social media engagement and drive traction toward the English High tea that had just been launched along with an at-home service too. The reels we curated for them had an average viewership of around 5000!
Over the course of 3 months, we worked on the following touchpoints to build momentum for their socials:
Creative Direction ✨ Social Media Management ✨ Content
Instagram Stories Engagement - They needed a solid engagement strategy.
Set up Collaborations and art events - Spread awareness about the High tea.
Create Ads content
Social media management
An online game series that was absolutely adored by the Delistic audience! We would announce 3 lucky winners who would receive a coupon code for their next order!
High tea story series designed to boost organic engagement!
Ads Strategy 💯
We created 3 Ad sets for the Hightea edition to test the audience response. The 3 directions were Hightea celebrations, Hightea for events, and lastly Hightea at home.
Goal: To identify where our audience preferred to have High tea the most. In the comfort of their homes, at events and gatherings, or for celebrations at the outlet!
The ads video cannot be uploaded on the platform however, here are some of the Reel versions of the ads that got over 5000+ views with organic engagement!!
We help brands get seen by their target audience with engaging strategies and content that converts. Our system helps crack the communication strategy for your brand within a 60-minute workshop which results in scroll-stopping content!