Josie is a celebrity esthetician and non-invasive skincare expert based in NYC. She works with advance non-invasive skincare technology to help her clients achieve glowing skin worthy of being on the Red Carpet.

Josie has been featured in multiple publications and was also listed as the Top 10 Facialists in NYC.

Josie wanted to position herself as a Mentor and launch a course for upcoming estheticians all over the USA. She is also a strong personality and most of her clients speak highly of the relationship they have with her.

As part of Josie's strategy we included the following content pillars:

These pillars were targeted towards fellow estheticians and clients who were part of the SKIN PEACE community.

As part of the strategy to show case Josie's experience as an entrepreneur, we launched a 8 part Q&A series for Josie that was scripted and edited by my team.

Josie is a solopreneur and so carousels we not her strong suit. When I stepped in I designed carousels for Josie's socials that she could re-use across multiple channels. These carousels were educational carousels that fell under 2 of Josie's content pillars - The hook, actionable tips, & video tutorials recorded by Josie were tied in together to get some exceptional reach for Josie's accounts.

Carousels were an untapped potential for her feed.