Ambrosia Meals | Organic growth strategies for IG
Rishika Shetty
The Brand:
Eating healthy has never felt so effortless!
Ambrosia Meals is an NYC-based meal prep service. Their founder Lexi, is on a mission to make clean, organic, & nutritious meals easily accessible to New Yorkers.
"Diet choices can either fight disease or promote disease."
At Ambrosia Meals their core messaging is that "our gut, nervous system, lymphatic system, and immune system need a healthy environment and continuous strengthening to prevent, reduce, and even reverse chronic diseases. All meals are FREE OF: dairy, added sugars, gluten, refined oils, trans fats, & artificials."
The Social Media Strategy:
With Ambrosia Meals, her goal is to reverse chronic illness through nutrition & her solution is a meal prep service that makes clean eating easy, accessible, & delicious.
So, when I stepped in, I introduced 2 new content pillars & optimized their engagement strategy. Their final content pillars were:
Hormone Balancing | Reducing Inflammation | Lexi's Journey | Brand Community | Nutrition
The visual language for the brand was clear: Lifestyle brand with a touch of greek influence for their visual language & since they are exclusively delivering in NYC we use a bunch of NYC life b-roll.
Since this is a meal-prep service it was essential to optimise the profile for maximum conversions.
Based on Ambrosia Meals positioning strategy I worked on creating the perfect grid for a consistent well-rounded content process.
Hashtags & profile insights of graphic posts.
Best performing reel content insights.
DM Outreach for potential brand collaborations & partnerships.
Reels
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Posted Oct 24, 2024
Strategic Instagram content for a MEAL PREP service based in NYC. Includes on-brand grid structure, graphic design, short-form reel content, & DM outreach.
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