Skincare is one of the most discussed topic on social media with a lot of text heavy content. Along with tips, routines and ingredient information; this skincare brand aims to build a community of like minded - women who prioritise self care not just skin care.

Brand Aesthetic:

The content plan was a crafted based on a posting cycle. A cyclic posting schedule of engaging the audience followed by nurturing the audience with tips and relevant routines and then a sales cycle with promotional content.

Regular stories are essential to keep the audience engaged, increase brand awareness and improve account impressions especially on Instagram and facebook. Crafting stories that are ready to post ensures that their audience is updated and familiar with their brand.

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