Social Identity | Home Baker
Rishika Shetty
Making sweet dreams come true! ✨
A creative spin on a home baker who experiments with healthy recipes to satisfy sweet cravings guilt-free. Our goals in this project were to help the baker build an identity on social media for her small business. Baking is her passion and she does not aim to scale any time soon.
Project Goals - Creative direction, content strategy, and graphic templates
A passion project for a concept brand.
The project started with developing a creative direction that brought clarity about everything Bakehouse by Reece is about and why her audience LOVES her baked good.
Content Guide
The Positioning: Making Sweet Dreams Come True ✨
We sell guilt-free snacks that can be packed and stored for up to 7 days. In the FMCG space but make it small business!
Audience: Health-conscious fitness enthusiasts, corporate workers who live a sedentary lifestyle, pregnant women and new mothers, and people who want to start watching their diet.
Content templates shared on Canva
Want to launch your brand with a creative strategy that will capture attention??
If you don't want to waste any more time in planning and executing (a hit-and-miss approach) then let's get in touch!
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Posted Aug 18, 2023
Social media strategy and Content templates for a home baking service. This project features branded and editable content templates that can be re-purposed.
