Driving Diversity Development: Fox Entertainment

Leena Chitnis

Copywriter
Article Writer
SEO Writer

Objective: To manage communications for C-suite executives, enhancing internal messaging across key departments, including Emerging Markets, International Production, and Diversity Development.

Strategy Development

1. Tailored Communication Plans: I created customized communication strategies for each executive, focusing on their specific departmental goals and audiences. This involved understanding the nuances of Emerging Markets, International Production, and Diversity Development.

2. Key Messaging Themes:

Innovation: Highlighting the company’s commitment to cutting-edge production and market strategies.

Diversity and Inclusion: Promoting initiatives that support a diverse workplace and inclusive culture.

Global Reach: Emphasizing the importance of international collaboration and production.

Execution

1. Employee-Facing Communications: I wrote and managed a variety of employee communications, ensuring that messages were clear and aligned with the executives’ visions. This included:

Internal Announcements: Crafting messages regarding departmental changes, initiatives, and achievements.

Newsletters: Developing content for monthly newsletters to keep employees informed about key updates.

2. Executive Correspondence: Drafted correspondence on behalf of executives, including speeches, presentations, and one-on-one communications. This involved:

Research: Gathering insights on relevant topics and trends to inform messaging.

Personalization: Tailoring each message to reflect the executive’s voice and priorities.

3. Reports on Marketing Trends: I researched and compiled reports on marketing trends using data from Nielsen. These reports provided valuable insights for the executives to guide strategic decisions and align with market dynamics.

4. Technical Manual Development: Authored a technical manual on messaging protocols, which included guidelines and best practices for internal and external communications. This manual served as a vital resource for the communications team, ensuring consistency and clarity in messaging.

Results

Enhanced Executive Visibility: The communications I developed helped elevate the presence of C-suite executives within the organization, leading to increased employee engagement and awareness of departmental initiatives.

Positive Feedback: Executives reported high satisfaction with the quality and effectiveness of the communications, noting improved alignment with corporate objectives.

Streamlined Processes: The technical manual I created standardized messaging protocols, resulting in more efficient communication processes across departments.

Conclusion

My role as an Executive Communications Contractor at Fox Broadcasting Corporation allowed me to enhance the visibility and effectiveness of C-suite communications across key departments. By tailoring messaging and developing strategic communication resources, I contributed to a more engaged workforce and supported the company’s overarching goals.

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