Product-Led Growth Strategy for Brazilian Fintech Startup

For four years I was Chief Growth Officer of one of Brazil's top fintech startups, leading the marketing and sales engines from a product-growth-led approach, growing from zero to 2.600 paying customers using inbound marketing, community outreach, and inside sales and eventually reaching product-market-fit. I was responsible for:

Directly coordinated Sales and Marketing teams, budgets, and KPIs.

Developed and coordinated growth strategies and experiments to achieve leads and sales targets.

Coordinated sales selling cycle, methodology, and hiring schedules.

Developed and coordinated the customer acquisition journey.

Optimization of the funnel conversion.

Developed market assessment and marketing plans.

Planned and managed marketing campaigns and channels.

Planned and managed landing pages and website.

Reviewed UX and UI designs.

Conducted webinars and product demonstrations.

Design the onboard experience.

Tracked user feedback and worked with stakeholders to ensure roadmap alignment.

Planned and coordinated PR, communications with customers, and community outreach.

Developed rich content, presentations, seminars, and keynotes, about the product and the business.

Developed new business, project proposals, and contracts.

Closed strategic partnerships and promoted positive relations with business partners.

Worked with the executive team to develop macro vision goals and business plans for the company.

Established and implemented departmental goals, objectives, policies, and operating procedures.