Kristina Allan, a Nevada-based real estate professional, sought to elevate her personal brand to reflect her dynamic approach to real estate in a highly competitive market. She required a polished visual identity and a comprehensive social media strategy to effectively engage with her audience and potential clients.

Kristina came to us needing to distinguish her brand in the crowded Nevada real estate market. With a mission to connect individuals and families to their dream homes, she wanted her branding to exude professionalism, trust, and a personal touch. She also needed a consistent social media presence that could engage her audience, provide valuable real estate insights, and promote her services in a visually cohesive way.

Kristinas New Kick Ass Brand Guide

We approached Kristina’s project by first delving deep into her vision and goals. Our process involved crafting a modern, versatile brand identity that would grow with her business and resonate with her target market.

We designed a professional, yet approachable logo that combines modern typography with a symbol that reflects Kristina’s professionalism in real estate. The logo needed to be versatile for use across all mediums—from social media to print marketing materials like business cards and real estate signage. The chosen logo is sleek, memorable, and perfect for establishing brand recognition.

Next, we developed a visual identity for Kristina that included a defined color palette, fonts, and brand guidelines. The brand colors were chosen to reflect professionalism and trust, using a mix of neutral tones combined with a signature color to help Kristina stand out in the market. This visual identity allowed for consistency across all platforms, creating a polished and cohesive look for Kristina’s brand.

To establish Kristina’s social media presence, we developed a content strategy focused on:

• Showcasing her expertise in Nevada real estate.

• Providing educational real estate tips, market updates, and client success stories.

• Engaging with her audience through relatable and visually appealing content.

We set up her LinkedIn and Instagram profiles with professional profile pictures, headers, and pre-filled posts to establish credibility. For Instagram, we develop posts to fill her feed, covering everything from real estate tips to engaging property spotlights.

Kristina now has a fully developed, professional brand identity and a consistent social media presence that accurately reflects her expertise and personal touch in the Nevada real estate market.

• Increased Brand Recognition: Kristina’s logo and visual identity provided her with a distinct and recognizable brand across all platforms.

• Engaged Social Media Presence: Through strategic social media content, Kristina’s profiles gained increased engagement, helping to build her online authority as a trusted real estate professional.

• Cohesive Online Appearance: With professionally designed profiles and consistent branding, Kristina is now set up to attract potential clients and position herself as a leader in Nevada real estate.

• Logo Design

• Visual Identity (Color palette, typography, brand guidelines)

• Social Media Setup (Instagram, LinkedIn)

• Social Media Management (Content creation, posting strategy)

Project Reflection

Working with Kristina Allan on her brand identity and social media strategy was both rewarding and insightful. This project emphasized the importance of balancing professionalism with relatability to reflect Kristina’s unique style.

Collaborating closely ensured the final product aligned with her vision, and managing multiple platforms highlighted the value of seamless digital integration. This experience reinforced my approach of combining strategy, design, and execution while maintaining constant client alignment.

I’m excited to see how Kristina’s brand grows and look forward to supporting her as she connects with new clients and makes an impact in the Nevada real estate market.]

See the full case study on my website!