Higher Ground Tattoo: Website Rework + Soft Rebranding

Cage Castro

Brand Designer

Graphic Designer

Web Developer

Adobe Illustrator

Adobe Photoshop

Framer

Tattooing into the Digital World

We took on the challenge of designing a website that not only showcased their incredible artistry but also provided a seamless user experience for potential clients.

Easier than Tattoo removal

Project overview.

Before Laser

Clunky navigation, outdated design, and an ineffective user interface.

The Cover Up

Sleek, modern digital experience that captivates visitors and keeps them engaged.

Consultation to Ideation

The changes and subtle nuance's explained for those who care.

Color Palette

We wanted to let the artist's work speak for itself. Employing a grayscale palette.

Information Architecture

Revamped to ensure users can easily find what they’re looking for.

Expanded Existing Pages

Adding more life to existing page concepts gives the user more trust in the shop.

Copy Direction

We crafted engaging, concise, and persuasive copy that speaks directly to potential clients.

Graphical Additions

Every element is meticulously crafted to enhance the visual appeal and reflect the artistic spirit of Higher Ground Tattoo.

Working with the Flow of the Body.

User Flow and Visual Purpose

Portfolios

Our redesign showcases Higher Ground Tattoo’s artistry. And focuses on the work customers can expect.

Focused on the user.

We streamlined the user flow for new clients:

Learn the Process: Understand every step.

Book an Appointment: Schedule effortlessly.

Stay Informed: Learn about Tattoo tips and tricks.

Trust Building.

The new site design builds trust and comfort for users:

Transparent Information: Clear details about services and artists.

Client Testimonials: Real stories from satisfied clients.

Meet the Artists: Connect with the team through bios and portfolios.

Visual Consistency: A cohesive design that mirrors their physical studio.

"No One Else has this Tattoo"

0 to 1 Concepts to Ideation

Appointment's

We implemented an intuitive appointment booking flow that simplifies the process for clients. The booking system is user-friendly and efficient, making it easy for clients to schedule their next tattoo session.

Artist Pages

Each artist now has a dedicated page showcasing their portfolio, complete with high-quality images of their work, bios, and personal style descriptions. These pages are designed to highlight the unique talents of each artist, helping clients find the perfect match for their next tattoo.

Time for the white ink highlights.

Details and small tweaks.

Background

To ensure brand consistency, we used the same distinctive background from Higher Ground Tattoo’s business cards on the website.

Brush Strokes

We incorporated artistic brush strokes throughout the site to add a dynamic and creative touch. These strokes mirror the artistry of tattooing.

Vegas Based

Integrated subtle Vegas visuals into the site’s design. These elements add a local flavor that resonates with both locals and visitors.

Aftercare.

Project Reflection.

Working with Higher Ground Tattoo on their new website was an incredible honor. As someone who has actually been going to the shop for 5+ years to get work of my own, it was a dream come true to work with the team on this project. They truly deserve all the success they have coming their way.

Check out the full case study on my website!

Like this project

Posted Aug 9, 2024

We took on the challenge of designing a website that not only showcased their incredible artistry but also provided a seamless user experience for potential cli

Likes

Views