Recent Renovations to the property had Eagle Peak Lodge wanting their website to feel as fresh and up to date as their new rooms.

Project Overview

Eagle Peak tasked us with revamping their site to give it a more modern feel and craft a better user experience. With a focus of keeping the customer engaged and educated.

We based the sites structure off your typical UI and UX principals. We restructured the site to improve the user flow to get to the information they desire while drastically improving the overall look and feel.

The changes and subtle nuance's behind the site refresh.

Forest-themed greens and earth tones evoke tranquility and connection with nature.

Updated single color logo for a clean and cohesive brand image.

Classic, wood-inspired fonts for a timeless and rustic feel.

Informative and educational tone, highlighting local attractions and lodge amenities.

Educating customers on Ashton’s natural beauty and outdoor activities.

Optimized site structure and content based on SEO best practices to enhance visibility.

Site Design and Informational Purpose

From interactive features to dynamic content, every element invites deeper exploration of Eagle Peak Lodge and Ashton, Idaho.

Shifts focus from lodge amenities to the vibrant local attractions of Ashton. Emphasizing nearby natural wonders, activities, and cultural highlights, it enriches the visitor experience at Eagle Peak Lodge. Discover a destination that blends adventure with relaxation, beyond mere accommodation.

0 to 1 Concepts to Ideation

Developed a seamless booking flow that keeps users engaged on the site, eliminating redirects for a smoother user experience from start to finish.

Created a comprehensive "Ways to Stay" page showcasing all accommodations offered, from cozy cabins to luxurious suites, enhancing user navigation and decision-making.

Crafted an engaging "Things to Do" page highlighting local attractions and activities, enriching visitor experience and encouraging exploration.

Implemented personalized booking flow with automated emails, enhancing customer interaction and operational efficiency while maintaining a personal touch.

Details and small tweaks.

Implemented uniform page headers for cohesive navigation and branding across the site, enhancing user experience and aesthetic appeal.

Utilizing a variety of images of the surrounding areas we were able to bring some life into the site. Allowing for user to get a glimpse into the world they may experience.

Streamlined site structure and content for clarity and ease of navigation, optimizing user journey and enhancing accessibility to information.

It was an honor to work with Eagle Peak Lodge. They have such a passion for the area they are in and care about showing off the city of Ashton and what it has to offer, Being able to put together a new and improve site and user flow for them was incredible. Not knowing much about the surrounding city myself, I loved diving in to the area and getting to see for myself how awesome of a town they were in. The site refresh is a project I am incredibly proud of, the new look and feel would make anyone want to stay there, and the information it offers to folks new to the area is a useful guide to truly experience the area.