An inspiring independent teacher, needed a complete digital identity from scratch. Our task was to create a compelling website, along with a cohesive logo, icon set, and visual identity.

Project Overview

The website was designed with a primary focus on providing comprehensive information about Ms. Reese’s teaching services, facilitating easy online bookings, and establishing a sense of legitimacy and professionalism for her business. The site serves as a central hub for potential clients to learn about her educational approach, view her credentials, and seamlessly book her services.

Elements of the Visual and Brand Identity

The chosen color palette is inspired from the building blocks one would interact with.

The font is intended to be blockier, making it remind users of the similar feeling of the palette.

We designed a set of unique icons that represent various aspects of Ms. Reese's teaching practice.

It features a clean, modern typeface paired with a subtle educational motif, reflecting her dedication to teaching and her students' success.

The brandmark, a distinct visual element derived from the logo, serves as a recognizable symbol of Ms. Reese’s brand.

The tone is friendly and approachable, yet professional, aiming to build trust and encourage potential clients to book her services.

0 to 1 Visual Identity Creation and Direction

Subtle patterns are used to add texture and depth to the site’s background, making the pages visually appealing without distracting from the content.

Blue brings calm and trust, green symbolizes growth and harmony, yellow radiates energy and joy, while pink adds a touch of creativity and warmth. Together, they create an inviting and imaginative experience for Ms. Reese's clients.

To ensure a cohesive user experience, we maintained a consistent visual style across all pages. This includes the use of the same color palette, typography, and design elements, reinforcing Ms. Reese's brand identity.

The photography on the site is authentic and relatable, featuring Ms. Reese interacting with her students. This approach helps build a personal connection with the site visitors.

Page Structure and Rationale

The home page is designed to make a strong first impression. It features a welcoming introduction to Ms. Reese, highlights of her teaching approach, and easy navigation to key sections of the site. Custom graphics and engaging photos set the tone, inviting visitors to explore more.

The About Me page provides a deeper dive into Ms. Reese’s background, teaching philosophy, and accomplishments. Personal anecdotes and professional milestones are highlighted, supported by warm, inviting visuals that reflect her passion for education.

The Contact page is simple and user-friendly, making it easy for parents and students to get in touch. Clear contact forms, and direct links to email ensure seamless communication. The design is clean, with supportive icons and consistent branding elements.

Working with Ms. Reese was an incredible opportunity to bring her vision to life completely from scratch. Deciding to take a bet on herself, Ms. Reese was in the very beginning stages of taking a building our her business. Together we were able to launch her independent teaching business with a consistent look and feel that showcases her own individuality while remaining professional, offer clients a portal to learn more about her and build trust along the way.