Create a sophisticated, memorable, and trustworthy image that resonates with their elite clientele and stands out in the competitive space

Project Overview

JR Fokes yacht insurance was looking for their logo to be sleek and minimal. Bringing together elements seen out at sea, old style boat word marks with a modern and elegant twist. They wanted a logo that looked like the back of a yacht, and it was up to us to convey that in a way that stayed true to the modern landscape of logos.

Graphic Design and Visual Rationale

Incorporated a palette inspired by the sea, using calming blues and pristine whites that resonate with maritime themes, reinforcing reliability and nautical heritage.

Crafted a logo that strikes a balance—drawing from yacht aesthetics yet distinctive enough to stand out in the insurance industry, symbolizing trust and expertise.

Word Mark: Developed a serif font logo featuring the company name for clear and authoritative branding. Full Logo: Integrated yacht-inspired elements alongside the name for a cohesive visual identity.

Brand Mark: Created a simplified icon derived from the full logo, ensuring recognition and consistency.

Paired elegant cursive with traditional serif fonts to convey sophistication and professionalism, aligning with the maritime industry's values of trust and reliability.

Project Reflection.

JR Fokes Yacht Insurance came to us with the vision of creating a logo that draws on familiar elements to their customers. The look and feel of the boats they are insuring. The elegance of a modern logo, with homages to old style boat workmarks that are everywhere you look in a boat yard. We took it one step further and provided them with a small visual guide that will allow them to keep their branding consistent as they start their venture.