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AG1 Health & Nutrition Website Collaboration
Abel James
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Posted Nov 11, 2025
Collaborated on AG1's website for a health-focused, conversion-driven design.
AG1 – Health & Nutrition Website Collaboration
Project Type: Collaborative Website Design & Development
Website: https://drinkag1.com/en-eu
🧃 Project Overview
AG1 is a health and wellness brand known for its all-in-one daily supplement, designed to support energy, immunity, and digestion. The goal of the project was to build a website that clearly communicates trust, transparency, and scientific credibility, while maintaining an approachable, lifestyle-driven aesthetic.
Our team collaborated to create a modern, minimal, and conversion-focused website — one that blends clean health branding with premium e-commerce functionality. Every section was structured to build user confidence through design clarity, engaging visuals, and data-backed storytelling.
🧩 My Role
Collaborated with the design and development team on UI layout and brand direction.
Helped refine the homepage structure to improve clarity and visual flow.
Contributed to animation timing and scroll transitions for smoother UX.
Assisted in optimizing page speed, responsive behavior, and asset delivery.
Ensured consistent alignment between brand tone, color palette, and typography.
🖥️ Homepage
The homepage sets the brand tone immediately:
“Your Daily Nutrient Boost.”
This clear, confident statement is paired with an immersive product visual — the iconic green AG1 bottle alongside the supplement powder and shaker — presented on a clean white background.
The section that follows highlights AG1’s key benefits — Energy. Immunity. Digestion. — each reinforced with small science-backed notes (¹ ² ⁷) to show transparency and credibility.
Scrolling further, subtle animations and soft motion effects guide the visitor through the product’s story — from what’s inside to how it works daily — making the journey educational yet easy to follow.
🧫 Science & Ingredients Page
This page was designed to emphasize trust through transparency.
It uses a split layout: clear ingredient categories on the left, with a detailed breakdown and supportive scientific notes on the right.
Icons and infographics illustrate complex ideas visually.
Typography hierarchy highlights core benefits (“Supports gut health,” “Promotes energy metabolism”).
Interactive hover effects reveal additional nutritional insights, keeping the experience dynamic but uncluttered.
🧍♂️ Lifestyle Section – “How AG1 Fits Your Day”
We designed this section to bridge science with lifestyle.
Through a combination of lifestyle photography and calm pastel backdrops, it shows AG1 in real-world settings — morning routines, gym sessions, and on-the-go moments.
Smooth transitions between sections mimic the flow of a daily routine, reinforcing AG1’s “made for everyday balance” message.
🛒 Purchase Flow – “Start Your AG1 Journey”
The product purchase section was optimized for simplicity and trust:
Tiered subscription options with clear savings indicators.
Sticky Add-to-Cart bar for frictionless conversions.
Subtle animations that emphasize active states and selections.
Integration with secure checkout and global shipping indicators.
This flow ensures visitors can make confident buying decisions quickly without distraction.
⚙️ Technical Highlights
Built with a custom React-based front-end integrated with a headless CMS.
Optimized for fast load times using compressed images and async script loading.
Framer Motion and GSAP animations for smooth transitions.
Fully responsive across breakpoints, maintaining grid integrity and readability.
Implemented SEO-friendly meta structure and performance scoring above industry averages.
🎨 Visual Direction
The visual design blends clinical precision with natural calm — using clean whites, muted greens, and natural imagery to evoke freshness and health.
Typography is modern and readable, combining Sans-serif fonts for body clarity and bold display fonts for headlines.
Product photography and short lifestyle clips communicate vitality, simplicity, and authenticity, giving users a real sense of what AG1 stands for: Science-backed wellness made simple.
🌱 Outcome
The final website delivers a seamless blend of science and lifestyle, making health feel accessible and aspirational.
It effectively increases trust through design, educates through structure, and converts through simplicity.
AG1’s online presence now reflects its true value — a daily ritual for better energy, focus, and wellbeing.