A Natural Curly hair salon in Ireland called "The Curl Artist" needed a more polished and user-friendly website experience that reflected the quality of the salon and made it easier for customers to explore services, shop products, and engage with the brand online. I worked on improving the overall website structure, layout, typography, color palette, image presentation, and responsive experience. I also redesigned the e-commerce/shop layout to make product browsing clearer and more professional. As part of the redesign, I added smoother animations and interactions, improved the customer journey across key pages, and set up a loyalty points system to support customer engagement and repeat purchases. The goal was to make the website feel more premium, easier to navigate, and better aligned with the salon’s customer experience.

• Redesigned the website layout and page structure • Improved the visual direction, colors, and typography • Updated image presentation for a more premium look • Redesigned the e-commerce/shop layout • Improved product browsing and customer experience • Added animations and smoother interactions • Set up a loyalty points system • Improved the overall responsive website experience • Made the website feel cleaner, more modern, and easier to navigate