One of my favourite parts of designing websites is crafting the hero section.
It's the first conversation a brand has with its visitors.
In this collection, I explored different approaches—from cinematic video backgrounds to subtle animations and interaction design—to create memorable first impressions that feel premium while staying focused on usability.
Every hero section was designed with the same question in mind:
"How can we make someone want to keep exploring?"
Always learning. Always refining.
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Before and after: The Curl Artist website redesign.
The goal was not simply to make the website look more modern. It was to help visitors immediately understand the value of the salon, feel confident in the experience, and move more naturally towards booking.
I improved the visual hierarchy, typography, imagery, content structure, and overall customer journey—while giving The Curl Reset experience a stronger place within the brand story.
The result is a clearer, calmer, and more elevated digital experience that better reflects the expertise and intentional care behind the business.
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A quick look at some of the digital experiences I’ve designed.
Different industries. Different audiences. Different visual directions.
But every project is built around the same goal: helping the business communicate its value clearly, earn trust quickly, and guide users toward action.
I design websites that do more than look good. They position the brand and support the business behind it.
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A website is often the first space a potential client walks into.
For this corporate workspace concept, the goal was simple: show the work clearly, build trust, and make the next step obvious.
You can view the live site below
https://aurora-aterlier.lovable.app
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