Built with Webflow

Multilingual Site Migration

Bas van Straaten

Complex multilingual site migration while preserving SEO, traffic and domain authority.

Key Metrics

5.25x increase in search traffic
200+ localized pages migrated
100% of content editable by marketing team
3.6x increase in top 3 keywords rankings

Introduction

We Select specializes in helping companies attract, engage, and hire top talent through data-driven Employer Branding and Recruitment Marketing.

Challenges

We Select came to us with an outdated site, fragmented content management, and major localization SEO issues.
Site lacked a scalable design framework, frustrating internal teams.
Localization was handled via Weglot, leading to poor search visibility.
Google was indexing the wrong language in key markets.
Internal design team lacked experience designing for Webflow.

Outcomes

We built a fully localized site with custom CMS tools and airtight SEO structure.
Search impressions jumped from 800 to 5,000 daily within 12 months.
Created extensive redirect mapping to preserve all backlinks and SEO equity.
Guided their designer on how to structure scalable, dev-friendly Webflow files.
Implemented Webflow’s new native localization at scale.
Developed a CMS-connected HubSpot form system that loads the correct form based on site language.

Website

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Posted Aug 21, 2025

Complex multilingual site migration while preserving SEO, traffic and domain authority.

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