Streaming platform with dynamic content integration for the USA’s premier dog organization.
Key Metrics
820K+ site users
27M+ tracked events
3.8M+ pageviews
4M+ video views
Introduction
The American Kennel Club (AKC) is the USA’s premier dog organization dedicated to promoting the sport of purebred dogs and advancing canine welfare.
Challenges
AKC needed a faster, more scalable solution for their streaming platform.
The legacy platform offered little design or content flexibility.
Previous builds were custom React apps that took months to ship.
Internal team lacked design resources and was short on developers.
Needed a modular platform reusable across multiple sites.
Outcomes
Created a fully customizable streaming platform built to support multiple clients, with AKC.tv as the first test case and foundation for future launches.
Designed a flexible visual system for quick rebranding across clients.
Developed the frontend on a scalable Webflow framework, significantly reducing development time and enabling faster client rollouts.
Custom coded API integration to dynamically pull in video content.
Site-wide search and dynamic ad placement to improve UX and generate ad revenue.
Multi-channel video player with live schedule switching.