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Energy Startup With Custom Visuals

Bas van Straaten

U.S. based energy startup with custom visuals and strategic UX to build investor credibility.

Key Metrics

94.2% engagement rate
4x engagement vs. industry standards
99 Google pagespeed score
100 Google SEO score

Introduction

Chipmunk Energy helps commercial and industrial energy users reduce volatility and turn rising energy costs into strategic opportunities through DER ownership and operation.

Challenges

Chipmunk Energy approached us with no website, content, or creative direction; only a logo and rough ideas.
No existing site, copy, or content aside from a logo and color preference.
Complex business model that needed to be clearly articulated for investors, partners and regulators.
Tight budget, but high expectations for polish and professionalism.

Outcomes

We built a lean but strategic digital foundation that allowed Chipmunk Energy to go to market with confidence.
Conducted strategy sessions to translate abstract ideas into clear content and UX.
Wrote foundational site copy to explain the model in clear, accessible language.
Explored 3 visual directions to identify the most effective way to position the company for investor buy-in.
Built a flexible site framework, allowing the client to make quick edits as they test market fit.

Website

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Posted Aug 23, 2025

U.S. based energy startup with custom visuals and strategic UX to build investor credibility.

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