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Website for GenAI Governance

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Bas van Straaten

Web transformation for genAI governance platform serving enterprise clients.

Key Metrics

$5.2M funding announced post-launch
35% demo page conversion rate
3.27x increase in traffic
98 Google pagespeed score

Introduction

SurePath AI helps enterprises securely govern GenAI integrations—detecting usage, managing risk, and controlling access across public and private models.

Challenges

SurePath AI approached us with a dated, founder-built site that lacked clarity, polish, and scalability.
Messaging didn’t clearly explain their complex AI platform.
Visual design was inconsistent and lacked cohesion across pages.
No infrastructure existed to support content marketing or hiring.
They needed a fresh brand presence, without fully rebranding.

Outcomes

We overhauled SurePath AI’s site from the ground up, combining brand evolution with functional infrastructure.
Site launch supported SurePath AI's $5.2M seed round led by Uncork Capital.
3 visual directions to modernize the brand while keeping its existing identity intact.
16 custom assets to explain key platform concepts more effectively.
Flexible blog system to support content publishing and SEO strategy.

Website

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Posted Aug 21, 2025

Web transformation for genAI governance platform serving enterprise clients.