Built with Webflow

Virtual Fashion Showcase

Bas van Straaten

High-traffic virtual fashion showcase with livestream, lookbook, and media assets.

Key Metrics

Featured on Webflow’s Year in Review
10+ microsites launched over 4 years
20M+ pageviews

Introduction

Michael Kors is a globally recognized fashion brand offering luxury accessories and ready-to-wear. With digital and physical stores worldwide, the brand blends iconic style with modern omnichannel experiences.

Challenges

Michael Kors needed an engaging digital platform to support the launch of new fashion collections.
Site had to support millions of pageviews without compromising speed or performance.
Needed to be lightweight but media-rich, showcasing high-resolution assets.
Required seamless livestream functionality to engage a global audience.

Outcomes

We transformed a Figma file into a robust microsite experience—used again and again.
Launched the first fashion show microsite in just 5 weeks.
Features a high-resolution digital lookbook to showcase each collection.
Reusable microsite framework, now used for 10+ seasonal launches.
Integrated B Live’s custom video player to handle global livestreams.
Custom analytics for engagement tracking and performance insights.

Website

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Posted Aug 23, 2025

High-traffic virtual fashion showcase with livestream, lookbook, and media assets.

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