Client: Pozar

Role: Designer & Framer Developer

Tools: Figma, Framer

Period: Nov 2024 - Jan 2025

Pozar Studios is a branding and design agency known for its expressive, high-impact visuals and bold storytelling. When I joined, the goal was clear — their website needed to feel as creative as their work. I was responsible for translating that energy into a clean, performance-driven web experience that looks as good as it feels.

Working closely with the founder, I handled the visual direction along with the founder and went to take on the complete Framer development — from wireframes to the final interactive build. Every scroll, hover, and transition was thoughtfully designed to reflect the studio’s creative edge.

Co-Designed the website experience along with the founder, planned on every interactions and animations and how the website feels.

Built everything in Framer from scratch, making sure the experience is fast, fluid, and adaptive.

Designed and developed dynamic transitions and interactions that add personality without slowing the site down.

Structured CMS collections for future case studies and blog posts so the team can edit and scale easily.

Striking the right balance between creativity and usability and the site had to feel premium yet practical.

Maintaining performance and responsiveness across animations and scroll-based transitions.

Translating the brand’s offline personality of being loud, confident, unapologetically creative, into a digital medium without clutter or confusion.

Started with an in-depth exploration of Pozar’s tone, previous projects, and audience expectations. Prototyped multiple layout directions to find one that best blended simplicity and motion.

Used a modular CMS system within Framer so case studies and new projects can be added by the team in future without designer involvement.

Focused on minimalism, bold typography, and visual contrast so that every section impresses visitors and narrates the studio’s ethos.

Carefully tuned Framer animations and transitions to achieve that “designed, not decorated” feel, while keeping the responsiveness, performance, and scalability in mind.

Website bounce rate dropped significantly after launch, showing users stayed longer and explored more.

The new site positioned Pozar Studios as a design-first agency, resulting in a noticeable uptick in client inquiries.

The site became their central sales tool which is clean, confident, and visually memorable.