Elevating Omega Elevators' Online Presence

De Manikandan

De Manikandan

Elevating a Legacy Brand with Modern Design and Scalable Framer Development

Client: Pozar
Role: Designer & Framer Developer
Tools: Figma, Framer
Period: Mar 2025 - May 2025
Omega Elevators has been one of India’s leading elevator and escalator manufacturers since 1960 — a brand with heritage, trust, and scale. When they approached us, their goal was clear: redefine how a six-decade-old brand presents itself online.
Designing for a brand that serves both corporate clients and homeowners meant every visual choice had to balance innovation with familiarity. I led both the design and Framer development, creating a digital experience that felt fresh, credible, and scalable for their growing catalog of products, clients, and projects.

Key Achievements

Redefined their online presence with a clean, modern website built in Framer.
Designed flexible layouts and scalable CMS architecture for easy content updates, by client's team
Designed with clarity in mind, using visuals and hierarchy to communicate the product’s narrative effectively.

Challenges

Designing for a legacy brand with an audience spanning multiple generations.
Structuring a CMS that could scale as new projects, clients, and categories were added.
Maintaining performance and visual consistency despite heavy content blocks and interactions.

Approach

Began by mapping the brand’s identity evolution — from its classic industrial roots to its modern, tech-driven persona — and reflected that through tone, color, and typography.
Developed a modular Framer setup where pages could be easily duplicated, customized, and linked dynamically to CMS data, ensuring both scalability and design integrity.

Impact

Delivered a modern, scalable web experience that represents Omega’s growth and global ambitions.
The redesigned site became their primary presentation tool for clients and distributors.
Simplified their content workflow — new project pages and case studies can now go live in minutes, not days with the use of framer CMS.

Watch the Website live at omega-elevators.com/

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Posted Oct 16, 2025

Redefined Omega Elevators' online presence with modern design and scalable Framer development.

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Timeline

Mar 1, 2025 - May 31, 2025