The visual system carries the identity onto the screen. Paper White and Cloud Surface keep long service pages easy to read, Deep Navy anchors the hero and footer, and Ceya Green is reserved only for calls to action and highlights, so the eye always knows where to go. One typeface, Gellix, runs the whole site: SemiBold for headlines, Regular for everything you read. On mobile, the same structure collapses into a thumb-friendly flow, with every service one tap away.