Pitbull Traders Logo Redesign

Overview Pitbull Traders is a trading platform that promises a next-generation approach to the markets. Its original logo didn't keep that promise: a detailed bull illustration with candlestick bars that blurred at small sizes, read like stock art, and paired with generic type. I rebuilt the identity around one idea: a bull you can recognize at 16 pixels.

The challenge A trading brand lives on screens: app icons, browser tabs, charts, notifications. The old mark had too much detail to survive any of them. It needed a symbol that holds up at favicon size, a wordmark with its own character, and a system that works on dark trading interfaces.