LinkedIn Outreach Campaign Management

I managed a structured LinkedIn outreach campaign focused on connecting with business owners and decision-makers across multiple industries. The project involved lead research, outreach tracking, and response management to support relationship-building and sales conversations.

The goal was to identify qualified prospects, send personalized LinkedIn connection requests and messages, and track outreach activity in an organized system for follow-ups and performance monitoring.

Identifying relevant decision-makers (Owners, Co-Owners, Executives)

Maintaining accurate tracking of connection and message status

Ensuring consistent data formatting across all leads

Managing outreach across different locations and company sizes

I built and maintained a detailed outreach tracker using Google Sheets, ensuring visibility and clarity throughout the campaign.

✅ Compiled a verified list of business owners with LinkedIn profiles and email addresses ✅ Tracked connection sent and message sent statuses ✅ Added enriched data including job titles, company names, websites, locations, employee size, and phone numbers ✅ Delivered a ready-to-use outreach dashboard for ongoing follow-ups and CRM integration

LinkedIn, Google Sheets, Web Research, Manual Data Verification