Content Strategy | SEO | WordPress Development - KDG

Jeanne Keith Felipe

IT Specialist

SEO Specialist

WordPress Developer

Canva

Elementor

WordPress

Beauty

🔥 Content Strategy Service: KDG Hair and Makeup Artistry Case Study

🎯 Project Details

This pilot project focused on transforming an established makeup artist's business from "invisible to unforgettable" through strategic content development, SEO, and brand positioning. As the founder's first deep-dive case study in content strategy, this project served as both a proof of concept and a foundation for a high-ticket service offering.

The content strategy service included:

Brand messaging framework (2000-word guide)

Comprehensive content strategy (3500-word document)

SEO-optimized website development

Cross-platform content planning

Systems development for a solopreneur

Booking process optimization

Beyond the deliverables, the project's key objective was to create a sustainable, implementable content system for a busy professional balancing a full-time job with her passion business—without adding to her overwhelm or requiring significant additional time investment.

⚒️ Content Strategy Process

💭 Brand Foundation & Market Positioning

As a makeup artist in a saturated market, Katreena needed to stand out authentically. The initial discovery phase focused on uncovering what truly made her unique in a sea of competitors.

Key questions explored during this phase:

What makes her approach to makeup artistry different from competitors?

Who are her ideal clients, and what emotional needs drive their search?

How can her existing client relationships inform her brand positioning?

What barriers prevent qualified leads from finding and booking her services?

How can we translate her in-person expertise into compelling online presence?

👩‍🎨 Content Strategy Development

After establishing the brand foundation, the next phase involved creating a comprehensive content strategy tailored to Katreena's unique constraints as a solopreneur with limited time.

Sub-processes under this phase included:

Content pillar identification

Cross-platform content mapping

Seasonal content themes planning

SEO keyword research and prioritization

Content hooks development

Visual guideline creation

Content templates design

Strategic content calendar development

🌱 Implementation & System Building

Creating the strategy wasn't enough—the project required building sustainable systems that Katreena could maintain alongside her full-time job. This phase focused on:

Development of a centralized Notion dashboard

Creation of templated content workflows

Setting up a streamlined booking system

Building an SEO-optimized website

Establishing content batching protocols

Creating measurement systems to track effectiveness

🌟 Training & Ownership Transfer

For any strategy to succeed long-term, the client needed to feel confident implementing it. The final phase included:

Hands-on training sessions

Documentation of all processes

Creation of quick-reference guides

Regular check-ins to troubleshoot challenges

Gradual transfer of ownership while maintaining support

😎 Published Content & Online Presence

The project resulted in a cohesive online presence across multiple touchpoints:

Website Development

Professional website at kdghmua.com

SEO-optimized service pages

Streamlined booking system

Portfolio showcase with strategic categorization

Client testimonials highlighting specific transformation outcomes

Social Media Transformation

Content pillars implementation across platforms

Improved engagement metrics

Consistent branded visuals

Strategic hashtag implementation

Audience-focused content themes

🌟 Content Transformation & Milestones

Key Outcomes:

Business Recognition: Katreena's side business received recognition from her full-time employer organization

Rate Increase: Successfully raised service rates across all packages without client resistance

Streamlined Operations: Implemented a custom Notion dashboard for centralized business management

Improved Lead Generation: Established consistent booking inquiries through both social media and SEO

Brand Confidence: Developed clear brand messaging that authentically represents her unique approach

Client Testimonial Highlights:

"Since we began working together, I've seen tangible results that have strengthened my business. My network has expanded slowly, leading to valuable new connections and opportunities. My visibility has increased, translating into higher engagement, more inquiries, and a stronger brand presence." - Katreena Dei Gauiran-Gabilan, CEO, KDG Hair and Makeup Artistry

Strategic Impact:

The most significant transformation wasn't just in online visibility but in business confidence. By clarifying her unique value proposition and creating sustainable systems, Katreena moved from questioning her rates to confidently communicating her worth—resulting in higher-quality clients and improved business sustainability.

💡 Service Differentiators

What made this content strategy approach different:

Foundation-First Philosophy: Rather than jumping straight to tactical execution, the process began with deep brand clarity work to ensure all content had strategic purpose

Systems-Based Approach: Every strategy element included implementation systems designed specifically for a time-constrained solopreneur

Cross-Platform Integration: Instead of treating platforms in isolation, the strategy created synergy between website SEO, social presence, and booking processes

Measurement Framework: Clear metrics established from the beginning to track not just vanity metrics but business impact

Relationship-Centered: Content strategy focused on relationship-building rather than just visibility, targeting the right clients rather than maximum reach

This pilot project established the foundation for what would become a signature content strategy service, proving that even small businesses with limited resources can achieve remarkable transformation through strategic, sustainable content approaches.