💡 Brand design & creative strategy // Digital learning agency

I crafted a minimalist logo that serves the principle of reinvention and innovation. The logo features three distinct colors, each representing a crucial entity gravitating around Qürieux: clients, Alixio (the group Qürieux is a part of), and partners.

Playing with colored rounds and blending them seamlessly with a chromatic array of pictures, I created a visual identity that depict harmony and balance. The deliberate visual slant ensures that every element is in perfect unity, reflecting the agency's commitment to providing integrated and engaging digital learning experiences.

In the realm of typography, I selected two complementary fonts to convey distinct messages and evoke the desired emotions. Additionally, I strategically employed rectangle shapes to highlight specific words or phrases, amplifying their importance within the overall communication.

To enhance the brand identity, I designed characters - a boy and a girl - with clean, lined features and round shapes that echo the distinctive Qürieux identity. These characters add a touch of personality and relatability, allowing clients to connect with the agency on a more personal level.

The driving force behind Qürieux is its ambition to reinvent digital learning. Every design element, from the minimalist logo to the colored rounds, chromatic picture sets, characters, and typography, reflects this ambitious vision. Through my creative endeavors, I aimed to craft a memorable and engaging brand experience that embodies the agency's commitment to innovative education.