With a strong emphasis on what's "fair" for Baby, this concept not only showcases the brand's commitment to providing high-quality and nourishing products but also creates a captivating visual and storytelling experience. Working closely with a talented copywriter, we developed a compelling concept that centers around the idea of what's "fair" for Baby. This concept not only resonates with parents who seek the best for their little ones but also communicates the brand's values of transparency and ethical sourcing.

Visual aesthetics play a pivotal role in capturing the essence of this concept. Leveraging the shape of the ingredients, we have transformed the packaging into an immersive experience. The unique design allows consumers to literally see through the shape of the ingredients, evoking a sense of freshness and purity. This innovative approach not only enhances the visual appeal of the packaging but also serves as a subtle reminder of the high-quality, natural ingredients used in Béaba's products.

Furthermore, we have utilized the back of the packaging as a storytelling canvas. Here, we showcase the journey of each ingredient, from the moment it is carefully picked to its distribution process. This compelling narrative creates a connection between the consumer and the product, allowing them to understand the care and attention that goes into every jar.

By sharing this story, we instill a sense of trust and authenticity in the minds of parents, reinforcing the brand's commitment to providing the best for their little ones.