🍳 Visual identity // Cookware

In the first creation of visuals to promote the new range of cookware from Jamie Oliver by Tefal, I employed a captivating approach that involved the strategic use of raw ingredients combined with dishes in plates. This concept aimed to highlight the journey of food preparation and the seamless transition from fresh ingredients to beautifully presented meals. By featuring raw ingredients alongside the finished dishes on plates, I wanted to emphasize the connection between the quality of the ingredients and the culinary masterpiece that can be achieved using Jamie Oliver's cookware and Tefal's expertise. It allowed viewers to witness the transformation that takes place during the cooking process and appreciate the vibrant colors, textures, and flavors that make each dish unique.

In the second creative direction, I was inspired to think outside the box and use the power of collage. By carefully curating a collection of images, textures, and graphics, I was able to blend the essence of Jamie Oliver's culinary expertise with the sleek and modern design of Tefal cookware. The collage technique allowed me to play with different elements and compositions, creating visually striking elements that captured the attention of viewers. I incorporated vibrant food images, capturing the essence of delicious meals being prepared using the cookware. In the center, Jamie Oliver, the main character is standing among this world of possibilities.