💎 Editorial design // Craft news magazine

Marie-Amélie Laval

Art Director
Editorial Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Chambre de Métiers et de L'Artisanat

Introducing the revamped 'l'Artisan' magazine, a vibrant celebration of the world of craftsmanship. In this redesign, I've taken the essence of each craft job and brought it to life through custom shapes and colors, injecting dynamic energy into every single page.

For the visual identity, I've carefully curated a palette of colors that intimately connects with each craft, whether it's hairdressing or jewelry making. These colors breathe life into each profession, allowing readers to immerse themselves fully in the heart of the craft. But it's not just about colors. I've also drawn inspiration from the tools and elements intrinsic to each craft and transformed them into unique shapes. These shapes not only visually engage but also tell a story about each profession.
Shapes and colors
Shapes and colors
Covers
Covers
Now, I understand the importance of efficiency in today's fast-paced world. That's why I've streamlined our design process to ensure we can deliver all 12 editions on time, without compromising on the artistic finesse that the magazine deserves.
To enhance the reading experience, I've introduced a central gradient that guides readers through the content seamlessly. It serves as a visual bridge, uniting different articles while highlighting the exquisite beauty of craftsmanship.
Pages Layout
Pages Layout
In a nutshell, the new 'l'Artisan' magazine promises to captivate readers and shine a spotlight on the world of crafts like never before.
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