For the first creative lead, the idea of authenticity emerged from the recognition that Seb Pressure Cookers have a long-standing legacy of delivering original and delicious flavors. By visualizing a wall of images shaped like a pressure cooker, I sought to create a powerful and immersive experience for the audience. Each image carefully selected, including the delicious meal results, vibrant raw ingredients, close-up shots of hands cooking, and even a nod to the iconic old Seb logo, all aimed to evoke a sense of heritage and authenticity. This creative lead invites customers to embrace the rich tradition and genuine taste that comes with using Seb Pressure Cookers.

In the second creative lead, the concept of "fast good pressure cookers" emerged as a response to the growing demand for quick and nutritious meals without compromising on taste. Recognizing the time-saving benefits of Seb Pressure Cookers, I sought to convey this message through a visually dynamic representation. In the background, the pressure cooker and raw ingredients are layed out very geometrically. It symbolizes precision and efficiency, and showcases the potential for creating fast, wholesome dishes. By featuring a hand capturing a photo with a smartphone, I aimed to emphasize the contemporary nature of Seb's products, as well as the convenience they provide. The resulting image already displaying a perfectly plated meal highlights the idea of achieving remarkable results in no time.