🎨 Brand design & visual identity // Food agency
Marie-Amélie Laval
Art Director
Brand Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
55° was going to be a food agency, within my previous agency, Fantastic. With a focus on the perfect cooking temperature for meat (which is 55°C), I have designed a visual language that embodies the essence of the agency and showcases the diverse range of services it offers.
At the core of the brand identity lies the logo, meticulously constructed using geometrical shapes. These shapes not only represent the foundation of the agency but also serve as versatile elements that can be utilized to highlight specific elements within images.
55°C logo
This flexibility allows to create captivating compositions that resonate with 55°'s audience and convey the depth of its expertise. Colors play a significant role in defining a brand, and for 55°, I have carefully selected primary-like colors that are complementary and vibrant. These colors evoke a sense of energy, passion, and creativity. Moreover, by employing different color combinations, we can showcase the breadth and depth of the services, demonstrating versatility and expertise across various aspects of the culinary world.
55°C : social media content
In addition to the visual aspects, I have also explored social content creation. Here, I have integrated words and visuals to create a dynamic and engaging experience for the audience. By combining impactful imagery with compelling messaging, we can captivate viewers and leave a lasting impression. This approach allows 55° to tell stories that resonate with the target market, leveraging both the power of words and the allure of visually enticing content.
