Panel Speaker on Monthly Giving Virtual Conference
Maia Anderson
Speaking at Monthly Giving Summit by Dana Synder
From Scrolling to Sustaining: Social Media for Monthly Giving
As a featured panelist at the Monthly Giving Summit virtual conference (February 2025), sponsored by Give Butter. I shared strategic insights on transforming social media followers into committed monthly donors for nonprofits.
Key Insights
Speak to Someone, Not Everyone
The biggest mistake nonprofits make is creating vague content for everyone instead of speaking directly to someone. By defining both target and "anti-target" audiences, your messaging becomes sharper and more effective.
Mission Clarity Trumps Problem Statements
At Hope Booth, we moved beyond stating "mental health access is important" to sharing stories of real people impacted by hope. This positioned hope as something everyone deserves access to—not just a talking point.
Authenticity Requires Original Content
Stock imagery dilutes storytelling power. At charity: water and Hope Booth, we committed to using only original visuals, even if we had limited resources. This created stronger emotional connections with our audience.
Interactive Engagement Converts
For World Water Day, we used "Pick a Side" and "Did You Know?" polls to make followers active participants rather than passive viewers. This two-way conversation approach significantly improved monthly giving conversions.
Effective Storytelling Formula
The most powerful nonprofit content combines authentic presentation, emotional resonance, and clear calls to action focused specifically on monthly giving opportunities.
Available for Speaking
Looking for an expert speaker on nonprofit social media strategy, monthly giving programs, or digital storytelling? I bring proven frameworks and real-world success stories to conferences, webinars, and organizational training sessions.
Topics include:
Building a social media strategy that works
Using Notion to organize your digital content management
Developing strategic storytelling frameworks
Creating content that algorithms & people like
Contact: maia@contentrxx.co
Recap video shared by founder, Dana Synder, on LinkedIn:
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Posted Apr 25, 2025
Spoke on social media panel for a transformative virtual conference bringing nonprofit leaders to increase monthly giving donors.
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