social media coaching & strategy for Canon
Maia Anderson
0
Social Media Audit
Operations Manager
Social Media Strategist
Gmail
Notion
Reflection Music Group contracted me to meet with Hip Hop artist, Canon, weekly to support his rebrand. We met weekly for ten months, where I created a comprehensive content strategy, talked through content creation processes, & held social media “therapy” sessions to make social media social & fun again!
The Challenge:
I hate posting to social media right now… but I have to as a music artist with new music & a rebrand happening - Canon
Artist needed to:
Overcome creative burnout with social media
Maintain authentic engagement during rebrand
Create sustainable content strategy
Balance artistic expression with social media demands
Strategy:
Social Media Audit & Analysis
Comprehensive channel assessment
Content performance evaluation
Audience engagement analysis
Platform-specific opportunities identification
Persona & Anti-Persona Development
Weekly Coaching Sessions
One-on-one strategy meetings to:
Analyze content creation processes and published content performance to improve
Progress monitoring and adjustment
Tbh... just vent! Social media "therapy" sessions
Custom Strategy Development
Created advanced Notion template system including:
Social Media Content Strategy Builder
Content Planning Calendar
Task Management System
Formatted & Delivered Strategy in a Custom All In One Template
The Results:
Performance Metrics
Successfully managed content strategy across multiple platforms:
Instagram: 69K+ followers
Twitter: 49K followers
Facebook: 70K page likes
Improved posting consistency by 85%
Achieved 3x higher engagement on strategic content pieces
Operational Improvements
Reduced content planning time by 5 hours per week
Streamlined content creation process from 2 hours to 30 minutes per post
Established sustainable weekly content rhythm
Created replicable system for future releases
The Feedback:
Canon coined me as "the social media therapist" & i've adopted it as my tagline ever since!
my relationship with social media was gloomy... Maia (i360) came through & added some color to the process!
Mindset & Growth
Transformed client's relationship with social media from "hate" to "strategic enjoyment"
Successfully integrated authentic artist voice with strategic content
Established sustainable practices for long-term social media success
Created framework for balancing artistic expression with platform demands
Long-Term Impact
Developed sustainable content strategy for ongoing artist rebrand
Created repeatable systems for future music releases
Built foundation for scalable social media presence
Established healthy approach to platform engagement
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Consulting Billboard charting Hip Hop Artist, Canon, with his social media strategy for social media channels, especially Instagram.
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Clients
Reflection Music Group
TagsInstagram
Social Media Audit
Operations Manager
Social Media Strategist
Gmail
Notion
Maia Anderson
The "Social Media Therapist"
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