social media coaching & strategy for Canon
Reflection Music Group contracted me to meet with Hip Hop artist, Canon, weekly to support his rebrand. We met weekly for ten months, where I created a comprehensive content strategy, talked through content creation processes, & held social media “therapy” sessions to make social media social & fun again!
The Challenge:
I hate posting to social media right now… but I have to as a music artist with new music & a rebrand happening - Canon
Artist needed to:
Overcome creative burnout with social media
Maintain authentic engagement during rebrand
Create sustainable content strategy
Balance artistic expression with social media demands
Strategy:
Social Media Audit & Analysis
Comprehensive channel assessment
Content performance evaluation
Audience engagement analysis
Platform-specific opportunities identification
Persona & Anti-Persona Development
Weekly Coaching Sessions
One-on-one strategy meetings to:
Analyze content creation processes and published content performance to improve
Progress monitoring and adjustment
Tbh... just vent! Social media "therapy" sessions
Custom Strategy Development
Created advanced Notion template system including:
Social Media Content Strategy Builder
Content Planning Calendar
Task Management System
Formatted & Delivered Strategy in a Custom All In One Template
The Results:
Performance Metrics
Successfully managed content strategy across multiple platforms:
Instagram: 69K+ followers
Twitter: 49K followers
Facebook: 70K page likes
Improved posting consistency by 85%
Achieved 3x higher engagement on strategic content pieces
Operational Improvements
Reduced content planning time by 5 hours per week
Streamlined content creation process from 2 hours to 30 minutes per post
Established sustainable weekly content rhythm
Created replicable system for future releases
The Feedback:
Canon coined me as "the social media therapist" & i've adopted it as my tagline ever since!
my relationship with social media was gloomy... Maia (i360) came through & added some color to the process!
Mindset & Growth
Transformed client's relationship with social media from "hate" to "strategic enjoyment"
Successfully integrated authentic artist voice with strategic content
Established sustainable practices for long-term social media success
Created framework for balancing artistic expression with platform demands
Long-Term Impact
Developed sustainable content strategy for ongoing artist rebrand
Created repeatable systems for future music releases
Built foundation for scalable social media presence
Established healthy approach to platform engagement
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Posted Feb 14, 2025
Consulting Billboard charting Hip Hop Artist, Canon, with his social media strategy for social media channels, especially Instagram.
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Reflection Music Group
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