charity: water narrative ad voice-over

Provided professional voice-over services for charity: water's new narrative advertisement campaign, leveraging my background in theater and social media storytelling to deliver an authentic, compelling narration that aligned with the organization's mission and tone.

The charity: water creative team needed voice-over for a new donor-targeted advertisement that would:

Communicate the organization's mission with authentic emotion

Effectively engage potential donors across multiple platforms, primarily Meta (Instagram) and YouTube

Meet tight production deadlines without requiring extensive studio time

Drive brand awareness while inspiring action

As Senior Social Media Manager with a background in theater performance, I was uniquely positioned to deliver high-quality voice-over work that aligned with our brand voice while meeting production constraints:

Rapid Turnaround: Recorded professional-quality audio using in-house equipment (Yeti mic and QuickTime)

Authentic Delivery: Leveraged my deep understanding of charity: water's mission and voice to deliver an emotionally resonant performance

Technical Execution: Provided clean, well-paced audio that required minimal post-production editing

Collaborative Approach: Worked directly with video editor to understand exact specifications and timing requirements

The new narrative advertisement featuring my voice-over:

Successfully drove brand awareness across Meta platforms and YouTube

Effectively targeted potential donors through emotionally resonant storytelling

Received positive feedback from both internal stakeholders and audience

Streamlined the production process by reducing the need for external talent

Contributed to the campaign's overall effectiveness in donor acquisition

Voice-over performance and narration

Brand voice consistency

Audio recording techniques

Cross-departmental collaboration

Quick-turnaround production capabilities