Provided professional voice-over services for charity: water's new narrative advertisement campaign, leveraging my background in theater and social media storytelling to deliver an authentic, compelling narration that aligned with the organization's mission and tone.
The Challenge
The charity: water creative team needed voice-over for a new donor-targeted advertisement that would:
Communicate the organization's mission with authentic emotion
Effectively engage potential donors across multiple platforms, primarily Meta (Instagram) and YouTube
Meet tight production deadlines without requiring extensive studio time
Drive brand awareness while inspiring action
My Contribution
As Senior Social Media Manager with a background in theater performance, I was uniquely positioned to deliver high-quality voice-over work that aligned with our brand voice while meeting production constraints:
Rapid Turnaround: Recorded professional-quality audio using in-house equipment (Yeti mic and QuickTime)
Authentic Delivery: Leveraged my deep understanding of charity: water's mission and voice to deliver an emotionally resonant performance
The new narrative advertisement featuring my voice-over:
Successfully drove brand awareness across Meta platforms and YouTube
Effectively targeted potential donors through emotionally resonant storytelling
Received positive feedback from both internal stakeholders and audience
Streamlined the production process by reducing the need for external talent
Contributed to the campaign's overall effectiveness in donor acquisition
Skills Demonstrated
Voice-over performance and narration
Brand voice consistency
Audio recording techniques
Cross-departmental collaboration
Quick-turnaround production capabilities
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Posted Feb 27, 2025
Provided voice-over for charity: water's donor-focused advertisement, delivering authentic narration that drives brand awareness across Instagram and YouTube.