voice over for 3 year anniversary celebration video
Maia Anderson
3-Year Anniversary Video | Hope Booth
Project Overview
As Social Media Director for Hope Booth, I led the conceptualization, scripting, and voice-over production for an inspirational video campaign celebrating the organization's remarkable three-year journey from concept to global mental health movement. This Nike-style motivational narrative captured Hope Booth's mission to pioneer a movement "where no one goes unseen" while highlighting our unexpected growth and impact.
The Challenge
We needed to create an anniversary video that would:
Commemorate Hope Booth's three-year milestone in an emotionally compelling way
Showcase unexpected achievements (London debut, patent approval, fundraising success)
Inspire continued community engagement and support
Balance celebration with an authentic call to dream bigger
Produce high-quality content with limited resources
My Contribution
Strategic Conceptualization
Collaborated with the community manager and founder to develop the "Dare to Dream" concept
Created a narrative framework that positioned our achievements within an inspirational call-to-action
Established the creative direction for a Nike-style motivational narrative
Content Development Process
Led collaborative brainstorming sessions to define key messaging
Utilized Claude AI to help develop and refine the script based on our creative brief
Transformed technical achievements into emotionally resonant storytelling
Fine-tuned the narrative to balance celebration with forward-looking inspiration
Production Execution
Served as voice-over talent, delivering an authentic, emotional narration
Guided the production process to ensure alignment with creative vision
Developed supporting social media copy that extended the narrative
Incorporated milestones (500K+ raised, 100K+ individuals impacted, 30+ cities) into a cohesive story
The Results
The anniversary video campaign:
Effectively celebrated significant milestones (London debut, patent approval, 4 documentaries, 500K+ raised)
Highlighted unexpected impact (100,000+ individuals across 30+ cities, installations in two languages)
Generated strong community engagement with the "dream" comment call-to-action
Reinforced Hope Booth's core mission while inspiring continued support
Strengthened community bonds through authentic storytelling
Skills Demonstrated
Strategic content conceptualization
Collaborative creative direction
Script development and refinement
Professional voice-over performance
AI-assisted content creation
Brand storytelling and narrative development
Milestone-focused content strategy
This project exemplifies my ability to leverage diverse skills in content strategy, creative direction, and performance to create impactful storytelling that strengthens community connection while advancing organizational mission.
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Posted Feb 27, 2025
conceptualized, scripted, and voiced Nike-style anniversary video celebrating Hope Booth's growth including reaching 100K+ across 30+ cities in 3 years.
